Jovan Musk - What Sexy is!!!!

There is a small trend moving it’s way through the Kingdom of Man (or otherwise known asMandom) and it revolves around the old school colognes. Primarily those that your father and grandfather wore. As one marketing slogan goes, “If your grandfather hadn’t worn it, you wouldn’t be here.” Tis true, as one of my grandfathers wore one of these everyday. You find them in your local drugstores (and national chains as well) and sometimes in your local grocer. Even though they have been around for decades, they are a good option for your everyday wear especially when you take their cost into account. Most usually go for around $8 to $12 with some below and some slightly above. I wear some of these often and the younger ladies of the office often comment on how good it smells. The more mature ladies look at me with a tilted head and an expression like they should know but can’t quite figure it out.

I know it seems odd, in this day and age, with all the new fragrances out and well, really nice ones at that, which I will address in another blog post soon, but there’s just something about the old ones that are alluring and dare I say, really nice. And for the price, really, c’mon, you cannot beat them. Besides, there also seems to be a small cult following of these older aftershaves and colognes of people who just like to collect them in all their varying bottles and versions.

So here I am. Admitting that I wear some of these for everyday use and why not? For work or school, these are perfectly acceptable and you’re not wasting your nice $80 a bottle cologne. You wear that on special occasions for special people. And besides, you can’t beat them for the price, especially in this economy! So let’s review these gems of old and see what we can find out here and why men are starting to come back to or in some cases discover these colognes for the first time. I’ll start with the ‘big three’ from my earliest days then move on to later ones that may or may not ring a bell for you but in my opinion, those that are available, are still a viable option for todays man.

Jovan Musk

My dad wore this one for a short period of time. This one was introduced in 1973 and has citrus, lavender and spices that produces a very strong sent at first but then mellows out to a smooth clean smell. It is a great daily office aftershave/cologne and well worth the price of $15.  “It’s what attracts. The cologne works with your body’s natural chemistry to make a sexy scent. A blend of exotic spices and woods meets with the seductive power of musk. The result is a masculine, powerful persuasive fragrance.”

This seems more in line with Sex Appeal ad campaign than the Musk.  Maybe there was a mix up in the advertising department and these got switched?  Who knows.

Oh wow, Lee Horsley or should I say Matt Houston! It was a TV show back in the early 80s (1982-1985 on ABC). Matt Houston was a millionaire private investigator that always got the bad guy…..it was a poor competitor of Magnum P.I. (1980-1988) which starred Tom Selleck on CBS. Other than that, nothing more to add here about the cologne or the campaign…..

okay, so I lied. In 1981, Jovan paid one million dollars to put it’s name on Rolling Stones tickets during their Rolling Stones’ American Tour 1981 that promoted their Tattoo You album. Now there’s some useless bits of information that will never earn you a dollar.  In fact, nothing in this blog will ever earn you a dollar but thanks for reading anyway!